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The Digital Transformation Adventure
We are experiencing great changes in our society that are the result of a sustained technological acceleration that began in the 19th century.
The ability to process and store data continues to grow day by day, and both people and machines are today permanently connected to each other. Digital media is replacing most other information media.
This combination of new digital media, the unlimited ability to record and store data, and total connection are the foundation of a digital transformation that is changing the rules of our world.
The digital transformation of goods, processes and services that we are experiencing is widespread, and is taking place on a global scale, which multiplies its effects. It affects people, companies, organizations, governments, ultimately the entire society.
A NEW OVERVIEW
These changes lead us to question paradigms which we thought were, until now, immutable . Furthermore, everything is happening very quickly, and sometimes we find it difficult to perceive not only the changes but also, even more, their consequences.
changes that affect people
Access to technology is democratized.
We are witnessing a progressive technological democratization that, despite affecting people unevenly according to social status or geography, guarantees new minimums such as mobile telephony or Internet access.
Interaction with applications has become widespread.
We increasingly interact with applications, and we do so using the most natural data formats for us (voice, image, temperature, blood sugar rate, location data, etc.)
Interactions can be done from anywhere, anytime.
The generalized connection of people and machines is causing the relocation of interactions. Processes that previously needed our presence are easily solved with mobile phones.
changes that affect the content
We use new ways to encode, store, customize and distribute existing information.
Everything digitizable is being digitized. Libraries, discotheques, museums and, in general, knowledge, are accessed through digital channels.
New ways of generating information have appeared.
The massive deployment of sensors enables data of virtually any type to be recorded. Our ability to register and create digital content is increasing.
The ways we access and consum information have changed.
The way of finding and transporting information has changed too. The new channels and formats allow not only to consume but to participate in the creation of content. Audiovisuals and streaming have been a huge success in business, education, and entertainment.
Many intermediaries have disappeared
We are experiencing an explosion of digital markets where we interact directly with platforms. The registration, purchases, claims, help or support are already made by applications and automata.
new opportunities
Digital transformation provides extraordinary new progress opportunities for individuals, businesses, agencies and governments.
While some industries have disappeared, others have emerged and been a major success in this new operations field.
Digitization offers us the possibility of creating new personalized products and services, transforming our processes, exploring other distribution channels and selling in new markets.
Understanding and adapting to this new reality allows us to make the most of these opportunities.
However these changes have less obvious implications
There is a commitment to security and privacy
Access to information is easier, both for legitimate and fraudulent purposes. Fear of undue access to information by a person or a company has become widespread. This fear shapes our behavior and our way of making decisions.
Reputation is more fragile
Social media, email, forums and blogs allow us to quickly post to a potentially infinite audience that receives our message directly, without any editing or moderation. Those are instantaneous interactions, without physical contact, not even verbal, which attenuates much of the natural inhibitions that build any civilized dialogue.
This lack of inhibitions produces an excessive resonance of content and people. Although in some cases it is a great opportunity, in other cases it compromises the reputation of people and companies.
Many assets have become volatile
Not only has reputation become more volatile. Other assets, such as the content intellectual property or our brand value, may be compromised with no time for us to understand what has happened and react.
The world is more complex
Our digital village is increasingly complex. It is difficult to understand the implicit rules of the platforms that we usually use to publish. In addition, the constant tasks transfer from companies and institutions to people, forces us to live permanently connected and pending of emails, notifications and events. When we access the call centers, we do it to have a dialogue with an application: together with the human operator, we dialogue with it, analyze its messages and try to understand a situation that occurs in a different world.
These changes affect people
Companies have always embraced technology with two objectives: to sell more, and therefore to produce more, and to reduce costs. However, they have usually not taken into account the impact that the digital transformation is having on people, both employees and customers.
The great speed at which these changes happen is creating a digital gap that needs to be overcome. This gap affects, albeit unevenly, all groups.
Although certain people adapt naturally to the new situation, in most cases an accompaniment in the transformation is convenient.
sales forces are one of the groups most affected, which see how customers, products, companies and processes change
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